Graphic Design

"A picture is worth a thousand words"

ISG Optical's graphic designers create and use visual content including symbols, images and text to convey ideas and messages. Using page layout techniques and applying visual hierarchy our designers use images, colour and typography to deliver the practice's needs and meet those of the practice's customers. Graphic design and art appear to be similar but as well as looking good, graphic design solves a problem. Design is everywhere you look, merging creativity, function technology and marketing.

Today graphic design has become an indispensable part of every business and opticians are no different. Your patients need to know what your practice can offer, otherwise you will be unlikely to grow or develop your leads. The copy our graphic designers create can communicate your message to your patients by combining technology, creative thinking and aesthetics.

Graphic design is important for your business as it can increase sales as a good design will seize the attention of your potential patients, it can stimulate interest in your products and services and persuade a patient to buy. As technology constantly evolves businesses compete to gain the attention of customers with various marketing methods, and good design can grab the attention of patients, and make your brand memorable. Your business tries to make a good impression with everyone if interacts with and does not get another chance to make an initial impression, Give your business a head start with great design.

Our ISG Optical Graphic Designers are experienced in traditional, user experience and user interface design, combining style with a human-centred approach considering the information architecture of their design and accessibility for the user. They use multiple skills, techniques and guidelines to provide the desired information and impression. They consider symmetry, flow and pattern along with composition, typography and audience culture.

  • Corporate and Stationery Design – includes logos, colour, typography, branding
  • Publication Graphic Design – includes newspapers, books, newsletters, directories, annual reports, magazines, catalogues
  • Environmental Graphic Design – includes signage and wayfinding
  • Packaging Graphic Design
  • Website Graphic Design
  • Advertising Graphic Design
  • Book Cover Design
  • Brochure Design – includes leaflets, brochures
  • Label Design
  • 3D Design
  • Mobile App Design

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